As video marketers, we hear it all the time. It’s not a question of whether to use video (spoiler alert: you absolutely should!). The real concern from so many of our clients is:

“I’m too nervous to be on camera! Public speaking terrifies me!”

And you know what? We totally get it. We’ve been in those shaky shoes. That feeling of your palms sweating just thinking about the red recording light? We’ve been there. And that’s why we’re here to help you navigate those nerves and step into your on-screen spotlight with confidence.

Because here’s the thing: when you feel calm and self-assured, your true personality shines through. And in the world of marketing, that authentic connection is worth its weight gold. We’re not just about getting you on camera; we’re about guiding, supporting, and coaching you so you can present your best self naturally and effectively.

Take River Axe Media’s own Wild Guy of Videography, Xander, for example. He wasn’t always the calm and confident video personality he is today (Xander, do I really have to write this? *sigh* Alright, alright…)

He’s been a YouTuber, a rock band frontman and a public speaking trainer. All these experiences helped him learn how to stand as comfortable in front of the lens as he does behind it. With this wealth of experience under his belt, he’s got plenty of know-how when it comes to coaching you through your speeches and presentations.

Anyway, enough about him – we’ve given Xander a strict one-brag-per-newsletter policy.

Instead, here are 3 quick tips to boost your public speaking confidence, whether you’re facing a camera or a crowd:

1. Prepare: Walking into a speaking situation without a plan is like setting sail without a map. Knowing what you want to say before you even open your mouth makes a world of difference. Jot down key points, outline your message, and have a clear idea of your flow. A simple plan can significantly reduce anxiety and keep you on track.
2. Practice: Don’t just think about what you want to say; say it out loud! Practice in front of a mirror, during your commute, or even to your pet! This allows you to work out not just the words, but also your delivery, your pacing, and your body language. The more you practice, the more natural and comfortable you’ll feel when the presentation rolls round. And…
3. Persevere: Nobody delivers a flawless performance every single time. Remember those hilarious TV blooper reels? Even seasoned professionals stumble over their lines! Speaking is a skill, and like any skill, it takes time and practice to hone. Don’t let a little slip-up derail your confidence. Learn from it, laugh it off, and keep going.

We’ve guided many people through their on-camera journeys, and our goal is to let you enjoy the process, not fear it. We want you to feel confident about sharing your message and connecting with your audience.

So, go out there and shine! Whether it’s on video, on stage, or at your next networking meeting, remember that your unique voice and personality are valuable.

And most importantly: Being on camera doesn’t have to be scary! With a little preparation, practice, and self-belief, you can conquer those nerves and confidently share your brilliance with the world.